Welcome!

ninjayacom about us

About Us

Ninjaya.com is a marketplace ("ya" in Japanese) where you can buy cool and unique Japanese products online. We are committed to providing the best customer service as well as a great choice of Japanese products for you.

We have included the word "ninja" in our company name because it is a great representation of our goal. As you might know, ninjas were covert agents in feudal Japan, and they served the Japanese feudal lords with great loyalty. This is exactly how we would like to serve you - with great loyalty, we want to provide the best products and service for you. At Ninjaya.com, our goal is to keep you satisfied with the Japanese products shopping experience and we are always striving to provide the best assistance and experience possible.


Ninjaya.com is operated by a small team of two Japanese. Although we are a small team, we are committed to providing a fast and reliable service to everyone as well as providing a great choice of products by working closely with various Japanese suppliers and manufacturers from all over Japan. We hope you enjoy your shopping experience at Ninjaya.com!


Head Office

Incubation Center Venture Stage Ueno, 1-Chome 11-15 Shitaya, Taito-ku, Tokyo, Japan

Our Co-founders

Ninjaya.com, Inc. was founded in November 2016 by two Japanese:

Nobutaka Kiuchi

Having lived outside of Japan for an extensive period of time, Nobutaka is passionate about connecting Japan with people across the globe. This culminated into his decision to co-found Ninjaya.com after a total of 10 years of experience in finance / investment banking. He holds a BA in law from University of Tokyo and MBA from the Kellogg School of Management.

Hiroshi Norito

Hiroshi is an avid traveler who has traveled to over 30 countries (and still counting!). Hiroshi decided to co-found Ninjaya.com after a total of 10 years of investment banking career in Tokyo and New York. He holds a BE from Tokyo Institute of Technology and Master of Environmental Management from Duke University.